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The Digital Marketing Revolution

Just like nature intended, marketing methods have expanded and evolved over time. The introduction and development of digital marketing has led to a more cost-efficient, resourceful, and effective means of advertising for companies. Digital marketing encompasses all marketing channels that do not fall under the umbrella of traditional marketing. Digital marketing excludes print, out-of-home, radio [...]

April 6, 2012

10 must-follow rules for email subject lines

First off, when developing an email campaign be sure to follow all CAN-SPAM laws. Secondly, when writing your subject line(s), be sure to follow the 10 rules below to avoid getting caught in SPAM filters and to increase your open rate. Avoid words such as “FREE,” “Buy,”,”Buying” or “Dear Friend.” Never use all caps. It [...]

November 19, 2008

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