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Managing “Big Data”

Managing big data can be a nightmare. Big data is about having the technology and people with the appropriate analysis skills to allow companies to make sense of huge volumes of data in an affordable manner. Forrester defines big data as: “Techniques and technologies that make handling data at extreme scale affordable.” Companies are beginning [...]

September 18, 2012

The Digital Marketing Revolution

Just like nature intended, marketing methods have expanded and evolved over time. The introduction and development of digital marketing has led to a more cost-efficient, resourceful, and effective means of advertising for companies. Digital marketing encompasses all marketing channels that do not fall under the umbrella of traditional marketing. Digital marketing excludes print, out-of-home, radio [...]

April 6, 2012

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