All The Cool Kids Are Doing It: Mobile Marketing
What is mobile marketing anyway?
Photo Courtesy of
According to the Mobile Marketing Association, mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. But this isn’t a vocabulary lesson now is it?
Mobile marketing, we see it every day, often without being cognizant of it. In the U.S alone, 4 million people have mobile devices, and the smart phone definitely reigns as the device of choice.
With this being said, it is easy to see why we may want to utilize the instant connection with a targeted audience that mobile marketing has to offer. However, we must use our time wisely.
Your mobile marketing piece is either a deal breaker or it helps you seal the deal so bring you’re a-game with the presentation.
After thumbing through an array of mobile marketing pieces, only a few caught our eye. The key: standout and engage with your audience. Less is more.
We have chosen a favorite, courtesy of the Mobile Marketing Association.
“Follow the Queen” app brings the first art exhibition to the iPhone. In a world where there’s an app for everything, it’s hard to standout. “Where’s Waldo” blends with art to create this collaboratively unique marketing campaign. Interactive, functional, and easy on the eyes, this app is sure to make your favorites list.
So, now we ask you, what is your favorite mobile marketing campaign, or even your favorite app?
We’d love to hear your thoughts!
And, don’t forget to look for the “Follow the Queen” app set to launch March 20th!
Follow the Queen brings the first art exhibition to iPhone
Courtesy of The Mobile Marketing Association
March 11, 2011