The New Kid in Town: Pinterest
If you’re on top of what’s hot and what’s not with social media, you have probably heard of Pinterest. This virtual pinboard allows consumers to organize and share all the beautiful and interesting things that they find in life. People use these pinboards to organize their favorite recipes and craft ideas, plan out upcoming projects, or decorate their homes. Not only can users organize their own ideas, but they can browse other people’s pinboards to discover new ideas and get inspirations from people who share the same interests; they can comment, like, and repin their favorite pins to their own pinboards. Each pin is linked directly to a specific website that allows the user to gain more information about the item and potentially make a purchase.
Will Pinterest be able to become the new Facebook? Many lifestyle magazines would agree. According to Adweek, Pinterest has boosted the site traffic of Real Simple, a monthly women’s interest magazine featuring articles related to cooking, home-keeping, childcare, beauty, and fashion. “Pinterest has surpassed referrals from both Twitter and Facebook combined, making it the second biggest referral source after Google.” Since videos, infographics, and pictures are all welcomed as pins, every type of business can benefit from using Pinterest, making it a top social media advertising platform.
Since Pinterest is so user friendly, it allows businesses to interact with consumers on a platform that consumers are comfortable with. Businesses can research new marketing ideas by seeing what interests consumers on their boards. These ideas will result in a better business and consumer relationship because companies are getting their target market interested in what they offer. Businesses will get the right viewers to their pins since Pinterest users are only pinning topics that interest them.
By the way things seem to be going for Pinterest, it seems like in no time they will become one of the top social media platforms.
June 14, 2012