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ADVERTISING SERVICES

Customer Profiling

Affinity Group Marketing

This secret weapon is about forming strategic partnerships that get your brand in front of major organizations. We cost effectively deliver your unique message to a highly targeted and insulated audience — yielding strong results.

Brand Development

Art Direction

From choice of color, type and photography to the placement of objects on a blank space, we’re experts at designing and "choreographing" all of the visual elements of a communication — whether it’s an ad, a TV spot, a poster or a web banner. In this very visual age, art direction can make or break a brand.

Brand Development

Brand Development

Only when we understand your brand’s every nuance can we position you in the marketplace. Once that’s set, we’re experts in the traditional and non‑traditional disciplines that follow: brand identity, print, online, TV and radio, social media, direct-mail, collateral, outdoor and guerilla/street teams.

Affinity Group Marketing

Broadcast Production

Broadcast isn't just for television or radio anymore. It's showing up in e-blasts (mass emails/email newsletters), podcasts, and social media sites and that little site called YouTube. From initial conception to final edits, we produce videos and radio spots that will shout your message from the rooftops.

Brand Development

Copywriting

Words are astonishingly powerful. They can trigger emotions. They can make you think. They can make you act. When written properly, words can reach your customers on a personal level and show them how you are the solution to their problems. We believe copy goes hand in hand with creative. Our team works collaboratively to create the most powerful message, regardless of the medium.

Affinity Group Marketing

Customer Profiling

To really know and engage your customers, we employ a revolutionary segmentation system that harnesses both household and geographic‑level data. Is it rare that we use a super‑powerful database tool that’s typically only wielded by the mega agencies? Yes. And the advantage is all yours.

Event Marketing

Event Marketing

What differentiates our event marketing and planning? Just this: it goes far beyond marketing and planning. We deliver a comprehensive, turnkey solution—from event naming and strategy, to hands‑on execution of the event, followed by insightful tracking of results.

Brand Development

Graphic Design

In our world, the term design applies to a number of things. Sales brochures, websites, outdoor displays, bus boards, print ads, direct mail pieces and inserts. These are just a few of the many items we've designed for clients. In each case, we work to produce unique pieces that tell your story.

         
Brand Development

Illustration

Sometimes the image you need just isn't available. The use of illustrations is a great way to express creativity and true uniqueness to convey a message without use of photography. We're standing by with pencil in hand.

Brand Development

Layout/Digital Production

Finalizing layout, versioning and preparing files is all part of the process. Once you are happy with the general design, we will prepare your job for its final medium (either print or the web). We deliver all print work in print-ready format. Digital files will be delivered or uploaded and tested on all target browsers.

         
Affinity Group Marketing

Market Research

To really know and engage your customers, we employ a revolutionary segmentation system that harnesses both household and geographic‑level data. Is it rare that we use a super‑powerful database tool that's typically only wielded by the mega agencies? No. And the advantage is all yours.

 

Affinity Group Marketing

Market Strategy/Analysis

Determining the best methods to meet the unmet needs of the target markets helps us to clarify your unique value proposition, conclude if our clients product is effectively meeting the needs of the customers and also conclude the advertising and promotion strategies that are effective or not.

 

         
Media Planning

Media Planning / Buying

Once we absorb the demographic and lifestyle findings, we apply it in pinpointing the diverse target markets of your brand. Then our tough negotiating skills come into play as we work diligently to get you the best media rates available.

Brand Development

Photography

They say a picture is worth a thousand words. We believe that's true. Especially when it's the right shot. We work tirelessly to ensure that whether we're taking custom photography or finding that unique stock piece, the end result is uniquely you.

         
Brand Development

Printing Supervision

Quality control is important to us. Each job is reviewed with a sharp eye and keen focus, checking for color, clarity and overall print quality. Color proofs & press checks are a standard for us. And we always request on-press proof sheets from media outlets to ensure our designs are represented appropriately.

Media Planning

Public Relations

Good PR stories can increase interest in your business, raise awareness of it and make it desirable. By adding public relations to your integrated marketing plan you will not only attract new customers, but hopefully make sure that they keep coming back for more and refer their peers.

         
Event Marketing

Social Media Management

In today's digital world, the consumer has control. Yes, they have a voice and they're not afraid to use it. We like to meet them where they are on sites like Facebook & Twitter – talk to them – and craft new ways to get your message in front of them and increase your customer base.

Website Development

Website Design & Development

Our capability in cyberspace includes website and microsite development, information architecture, user experience, content management, HTML/CSS, PHP/MySQL, SEO and SEM, e‑mail marketing, social networking and viral initiatives.